Brands

Hope

Founded in Sweden in 2001 by Ann Ringstrand and Setfan Soderberg, Hope is a womenswear and menswear brand, with influences stemming from classic menswear and vintage uniforms.

Combining structure and pattern with traditional fabrics, Hope offers low key, high quality collections that are designed with great attention and creative freedom. Collections are untraditional in the sense that each garment is made to stand on its own as a unique item, rather than as part of a pre-conceived seasonal theme which gives a unique and exclusive feel to the collections.

The AW09 womenswear collection uniform inspired utility dressing, with military inspired coats teamed with oversized masculine trousers. A ‘work-wear’ style is adopted with cropped blazers, utility zips and hand painted dot patterns and checks complimented by shades of dusty yellow and tobacco. The collection represents Hope’s signature style of low key, clean, raw and authentic pieces with ingenious and high quality details.

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