About Us

Whistles is a cutting edge, womenswear fashion brand, recently reinvented and fast becoming one of the favourite must-have labels among the fashion set.  Now under the helm of retail visionary, Jane Shepherdson, Whistles has been transformed.

Having launched a bold new brand identity Whistles has also overhauled its collection,  offering well made, high quality, fashion forward distinct pieces which are also affordable.  The collection appeals to the woman who loves great design, isn’t scared of a little edginess, who wants to reference trends but doesn’t want to slavishly follow them.

The brand has now earned a reputation for creating the perfect trouser, must-have dresses as well as the most luxurious knitwear.  Whistles is constantly launching new ranges from swimwear, to sunglasses to jewellery and other accessories.  The most talked about  recent collaboration was the Roksanda Ilincic for Whistles collection, a very focused offering of highly covetable cocktail dresses designed by the queen of couture Roksanda herself. Roksanda Ilincic's second collection for Whistles launches in selected stores and online on 1st April 2010.

Under its new direction, Whistles is beginning to reclaim its roots, as an independent, stylish and über cool boutique. Founded by Lucille Lewin in 1976, its first store in Marylebone pioneered many new labels and designers in London for the first time, launching John Galliano, Dries van Noten and Jean Paul Gaultier to name but a few.

Key Facts: 

  • There are 32 stand-alone Whistles stores across the UK and Ireland, and 40 concessions within leading department stores including Selfridges, Harvey Nichols and Harrods. There are also 5 franchise stores in the Middle East and coming in spring 2010, a concession in Printemps in Paris. 

  • The full collection is available online at www.whistles.co.uk  which ships internationally to the following destinations: United Kingdom, United States of America, Australia, Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.
  • Whistles also stocks individual designer brands and labels in its stand alone stores.  Current brands include:
  • Clothing & Accessories:   Alex Monroe, Hope, Lily and Lionel, Made, Plimsoll, Sam Edelmann, Sessun, & Shofolk.
  • Whistles is an independent, stand alone company headed up by Jane Shepherdson.  Jane was formerly Brand Director at Topshop and is widely recognised as being a retail visionary having transformed Topshop from an ill fated brand to a global success story.  In 2008, Jane took over Whistles, together with her management team, to begin the task of reinventing the formerly much loved brand, Whistles.  Jane continues to volunteer for Oxfam as retail advisor as well as fulfilling her role as non executive director for People Tree, the fair-trade  clothing label.

    • whistles.co.uk

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