Credits

Ecommerce and integration by Fresca

Design and architecture by Pod1

The design and build of the Whistles website is the result of a successful partnership between Pod1 and Fresca. Pod1 developed the architecture and front-end design whilst Fresca configured their e-commerce platform (Fresca Commerce) to meet the demanding design and functional requirements, and integrated the platform with Whistles' buying and merchandising system, Mercatus from BT Expedite, and the systems of fulfilment partner Amethyst.

Pod1 have a proven development process for developing effective website structures and a reputation for designing high quality user interfaces based on audience profiling, user journeys and years of web design experience. The Fresca Commerce Platform is a feature-rich, high-availability on-demand e-commerce platform used by a number of leading retailers that can be tailored to provide a unique customer experience, and is hosted and managed 24*365 by Fresca.

This rigorous process and design integrity from Pod1, coupled with Fresca's flexible and high-performance e-commerce platform has proved a winning combination.

For more information see www.pod1.com and www.fresca.co.uk