WHISTLES REVAMPED

In 2006 Whistles celebrated thirty years in fashion and made a return to its traditional brand heritage, eclectic style and quirky handwriting. Three decades on Whistles continues to function as a design led multi label boutique operating from an impressive portfolio of 30 standalone stores and 38 concessions throughout the UK. Under the guidance of Brand Director Amanda Burrows 2006 saw the beginning of a new phase for Whistles with a high level programme of activity including the introduction of new boutique style stores, design team, in house PR function and creative agency.

This combination of newness has ensured Whistles is firmly back on track making it a destination store for style conscious women looking for beautiful sustainable fashion. Whistles now maintains a unique position in the UK fashion retail market, with an offer positioned away from the high street trading both an in house range and bought in brands unique to each store.